2012年5月23日 星期三


Remuneration Systems


published in: Educational articles
28 Sep 2010
Remuneration should reflect the contribution of the respective officer or worker to company outcome!  Person with greater contribution must receive greater remuneration than those with lower contribution.

It is easier to measure workers’ outcome than officers’ (management and administration).
We will discuss the four most popular workers’ remuneration systems:
  
1. Payment per quality manufactured product.
From the very first day the worker enjoys all company benefits.  If, however, s/he produces low-quality product, s/he gets no payment for it.  The worker becomes a self quality supervisor.  S/he is repairing the low quality products at her/his expense.  The remuneration is proportional to the number of quality-made products only.

The worker may also get additional bonuses through the following system:  each direct supervisor has a number of points to distribute among his/her subordinates based on predefined criteria (quantity, product quality, initiative, created problems, discipline, etc.);  each point provides financial bonuses for its bearer;  company best workers may receive one more premium, this time from the Production Director.  Experience and loyalty are irrelevant in this system.

The disadvantage of this system is the opposition between workers in their quest to get bigger bonuses.

2. Flexible payment system.
 Approximate structure of such a system is:
  • 85% of the income of the worker is flat salary;
  • 10% - periodic premiums based on official criteria (which should not change frequently);
  • 5% - directly depends on the success of the entire department.
The disadvantage of this system is that it depends "85%" on workers’ labor discipline and diligence, and direct manager’s timely reaction towards low-performing workers.

3. Payment against target volume.
For every worker’s class there is a target, for example: miller sixth class - 80 details, miller fourth class - 70 pieces.  The base salary is adjusted depending on the percentage of reached target.  Most often the implementation is divided into three groups:
  • below 95%,
  • 95-105%
  • over 105% of target.
Depending on worker’s results he gets different wages as per predefined scale.
It is recommended to apply this system only to activities where the worker can measure her/his own performance and productivity.

4. Multi-factor remuneration system for workers.
The increasing complexity of workers’ duties and the manufacturing process has increased the need of additional factors for assessing workers performance such as teamwork, initiative, accuracy, versatility, reliability, experience relations, health etc . etc.  The multi-factor remuneration system divides workers’ income into 3 parts:
  • 70% - base salary
  • 20% - allowances
  • 10% - bonuses, twice a year.
Each of the three parts is subject to different criteria.

The disadvantage of this system is:  determining the weight of each factor, and the complexity of the system from the perspective of the employee.
  


There is no and there cannot be an universal remuneration system that suits all companies or workers.  However, it is possible to build a system that fairly reflects the contributions of current workers, system in which workers with higher contribution receive higher income.

P.S.
In the next article we will examine remuneration systems for officers (administration and managers).



published in: Educational articles
04 Oct 2010
Managers’ Remuneration Systems usually have more complex structure than workers’.
Managers’ motivation is short-term and long-term.  The short term is expressed as individual prizes for successful fulfilment of a project, task, or participation in profit sharing. In the last case it does not count personal merit, but the entire department or company merits.  A disadvantage of the profit sharing incentives is that the bonus does not always correspond to the real contribution due to the fact that often the current year profit depends on the efforts during previous years.
Short-term incentives are crucial to attracting the best qualified employees, where individual performance is tolerated.

Unlike short-term, long-term incentives are team orientedThey have less influence on attracting and motivating employees, due to the longer period they apply to.

Due to the complexity and multi-variability of the most common three systems:
  • Hey’s system;
  • System “Life”;
  • Assessment system for employees and managers with blocked carrier opportunities;
in this article, we’ll focus only on the last one.  This system is widely underestimated.

Employees and managers with blocked carrier opportunities, have 15-20 years work experience. We say they have reached carrier plateau. In order to be able to influence any situation we need to know the causes behind its occurrence.  The three main reasons for reaching a carrier plateau are:
  • There aren’t any free positions in the company organizational structure (structural plateau)
  • Thanks to their long experience, the managers know their work in details and they face no challenges. Thus they meet demotivation (knowledge plateau)
  • The managers are completely dedicated to their work, it is the most important part of their lives. However, when promotions stop they became unhappy and demotivated.
Since these are professionals, a need to establish an approriate incentive system for arises.  Such system would include the following techniques:
  • Manager at “the plateau” are assigned specific tasks and projects that require great experience. Involve them in group management decisions within the sphere of their expertise.
  • Move them to another managerial position at the same hierarchy level (rotation).
  • Involve them in programs for self-development and teaching newcomers, but make it clear that this is not the road to a promotion.
  • Assign them representative functions, put them at the spotlights.
Regardless of the incentive system you use the most important is the differentiation between different categories of managers.  Differentiation is stimulating act when people with a greater contribution receive greater benefits.  Differentiation is demotivating when those with smaller contribution receive the greatest rewards.  Another rule of differentiation is that any manager must get at least 10% more than his/her best paid subordinate.

Inspect your remuneration system critically once a yeary, consult with colleagues in similar industries, use consultants and you will surely have a better system than the current one.

5 Principles of Remuneration System

published in: Leadership

03 Sep
2010
The remuneration system is one of many elements that directly affect the success of the company. Unfortunately, there is no universal efficient system applicable to all the specifics of various types of businesses and individuals.  But there are principles which distinguish the better remuneration systems:
Principle 1. Top performance clear definition. (把「最佳表現」 定義清楚) 
Whatever remuneration system is applied if disclosed to the staff there will be colleagues angry because of their low salaries. Other colleagues with higher salaries will also be unhappy because their salaries are not higher enough over newcomers’ salaries... The objective prerequisite for such behavior is the lack of a clear picture of what a top performance is. It is managers’ responsibility to disclose the criteria for top performance in such a way that each team member to have a clear idea of what an outstanding performance is.
  
Principle 2. Remuneration should be directly linked to present objectives. (報酬直接連接現行目標)
 The most common mistake is giving priority to long-term objectives while setting remuneration based on current earnings.
  
Principle 3. If an employee may get fired for poor performance, s/he  must have the opportunity to get "rich" for top performance.(若有因績效差而被開除的風險就應相對有因最佳表現而致富的機會)
Colleagues who have excellent performance that exceeds top performance standards must receive decent salaries.

Principle 4. Extra remunerations.(額外報酬)
The remuneration system must allow extra payments for merits. Some of the most neglected merits are the merits of training newcomers. If you have in your department employees who teach and train well, you must reward them as they actually build the company spirit. It is that men’s will - to give more of themselves than their duties require - that distinguishes the great companies from the ordinary ones.

Principle 5. Acknowledgement.(對報酬的認知)
Use every bonus or salary increase to personally recognize the contribution of your top performers. Money cannot buy you loyalty! Loyalty is won by highly principled and fair treatment.



HRM Mission:
 “To ensure availability of competent, motivated and effectively contributing Human Resource and facilitating achievement of full potential of employees at all times to realize the organizational mission.” 
Therefore organization is in the process of moving towards a Competency Based Human Resource Management Approach.

Competency Mapping (II)


 [paper from web]
Introduction

A lot is going on in recent times on the issue of competency mapping. A lot of resource is spent and consultants are invited to do competency mapping. Competency mapping is gaining much more importance and organizations are aware of having good human resources or putting the right people on right job.

 Competency mapping is important and is an essential exercise. Every well managed firm should have well defined roles and list of competencies required to perform each role effectively. Such list should be used for recruitment, performance management, promotions, placements and training needs identification.

In performing or carrying out work, it is essential that the required job skills first be articulated. This information not only helps to identify individuals who have the matching skills for doing the work but also the skills that will enhance the successful performance of the work. Yet often to perform well, it is not enough just to have these skills. It is also critical to complement the skills with the necessary knowledge and attitudes. For e.g. the necessary knowledge will enable an individual to apply the right skills for any work situation that will arise while having the right attitude will motivate him to give his best efforts. These skills, knowledge and attitudes required for the work are usually collectively referred as competencies.

What is Competency?
Competency is an underlying characteristic required to perform a given task, activity, or role can be considered as competency. Competency has the following forms:

  • Knowledge
  • Skills
  • Attitude

These three factors are important for identifying competency in a person. Different individual requires different competency for e.g. a person working in a manufacturing unit may require different competency than a person working in an IT sector. Competency difference from industry to industry. According to Harvard Business Review Daniel Katz grouped competency into three areas which later expanded in to the following four:

·         Technical
·         Managerial
·         Human
·         Conceptual

In competency mapping all details of the behaviors (observable, specific, measurable etc) to be shown by the person occupying that role are specified.

Who Identifies Competencies?
Competencies can be identified by one of the following category of people:

·         Experts
·         HR Specialists
·         Job analysts
·         Psychologists
·         Industrial Engineers

What Methodology is used?
The following methods are used in combination for competency mapping:

  • Interview
  • Group work
  • Task Forces
  • Task Analysis workshops
  • Questionnaire
  • Use of Job descriptions
  • Performance Appraisal Formats etc.

How to Identify Competency?
The process of identification is not very complex. Some of the methods are given below:

  1. Simply ask each person who is currently performing the role to list the tasks to be performed by him one by one, and identify the knowledge, attitudes and skills required to perform each of these jobs. Consolidate the list and present it to a role set group or a special task force constituted for that role.
  2. Appoint a task force for each role.

Who can do competency mapping?
Competency mapping is a task which can be done by many people. Now days all Management schools and those specializing in HR train the students in competency mapping. Any Masters in Management or Social Sciences or an Employee with Equivalent Experience and training can develop these competencies.

Some Tips on How to do Competency Mapping?
Pick up a job or role that is relatively well understood by all individuals in the company. For e.g. Sales Executive, Assistant HR Manager, Receptionist, PR Manager etc. are known to all and easy to profile. Work out competencies for this role if necessary with the help of job analysis specialist or an internal member who has knowledge of competency mapping.


ADC & AC are used to identify Competencies?
  • Assessment Centers are centers set up by an organization for periodic or continuous assessment of competencies required to perform current, future likely or higher level jobs/roles/tasks. They are increasingly used to identify high fliers and develop leaders/ competencies for the future.
  • They are also being used for recruitment purposes to assess the suitability of the candidate for entry level as well as for senior levels positions.
  • Assessment Centers use multiple methods like in-basket presentations, role plays, simulation exercise, leadership group discussions, case studies etc.
  • They are also called as development centers or ADCs in the recent.

Role of Competency in Recruitment & Retention
Competency mapping can play a significant role in recruitment and retaining people as it gives a more accurate analysis of the job requirements, the candidate’s capability, of the difference between the two, and the development and training needs to bridge the gaps.

As far as individual’s career aspirations are concerned, once the organization gives an employee the perspective of what is required from him to reach a particular position. It drives him to develop the competencies for the same. “Competencies enable individual to identify and articulate what they offer-regardless of the job they happen to have at the time so that their organization can see, value and utilize what capability is actually available. 

COMPETENCY MAPPING 

REF:paper from web


COMPETENCY MAPPING
Over the past 10 years, human resource and organizational development professionals have generated a lot of interest in the notion of competencies as a key element and measure of human performance. Competencies are becoming a frequently-used and written-about vehicle for organizational applications such as:

* Defining the factors for success in jobs (i.e., work) and work roles within the organization
* Assessing the current performance and future development needs of persons holding jobs and roles
* Mapping succession possibilities for employees within the organization
* Assigning compensation grades and levels to particular jobs and roles
* Selecting applicants for open positions, using competency-based interviewing techniques

Competencies include the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization. Success factors are combinations of knowledge, skills, and attributes (more historically called "KSA's") that are described in terms of specific behaviors, and are demonstrated by superior performers in those jobs or work roles. Attributes include: personal characteristics, traits, motives, values or ways of thinking that impact an individual's behavior.


Origin of Management including Competency Mapping:
Chanakya's Arthshastra, an ancient Indian script/ book on Political Science and Administration, written some 3000 years ago. Other names of Chanakya were Mr. Kautilya, and Mr. Vishnu Gupt. Constitutions of all the major countries have origin in this book. It could be Indian Constitution, Irish, Canadian, USA, Australian, etc. and even British unwritten constitutions have roots imbibed in this book. It is the towering book in which you find the basics and applications of Management Sciences, Chemistry, Physics, Military and War techniques, Basic Engineering and Technologies, Ethics, Legal and Judiciary and Fiduciary system, Values, Psychology, and Anthropology, Organization Behavior, Human Resource Management. In fact major basics of all Marketing Management, Human Resource Management, basics of Management Models, are been directly lifted with some modification from this book. Great efforts of Chanakya by all means; and one of the greatest contributions to the world. You may call Arthshastra as a Classical book once if you read, you will find other subjects easy any time in your life.
If Geeta, Bible, Kuran, Gurugranthsahib, Adi Granth, Vedas, Vedanta are classical scripts in spirituality then Arthshastra is one of the classical book for above mentioned subjects. In fact all the classical scripts have everything put in gist to live normal life happily. It is said that once you master classical books everything becomes easier in later part of life and work.

Competence is a standardized requirement for an individual to properly perform a specific job. It encompasses a combination of knowledge, skills and behavior utilized to improve performance. More generally, competence is the state or quality of being adequately or well qualified, having the ability to perform a specific role.
For instance, management competency includes the traits of systems thinking and emotional intelligence, and skills in influence and negotiation. A person possesses a competence as long as the skills, abilities, and knowledge that constitute that competence are a part of them, enabling the person to perform effective action within a certain workplace environment. Therefore, one might not lose knowledge, a skill, or an ability, but still lose a competence if what is needed to do a job well changes.

The competencies have five characteristics, namely:
* Motives: Things a person consistently thinks about or wants that cause action, motives drive, direct and select behavior towards certain actions. Example achievement motivation people consistently set challenging goals for themselves, take responsibility for accomplishing them and use the feedback to do better
* Traits: Physical characteristics and consistent responses to situations. Good eyesight is physical traits of a pilot. Emotional Self Control and initiative are more complex consistent responses to situations.
* Self Concept: A person's attitude value or self image. A person's values are reactive or respondent motives that predict what a person would do in the short run. Example: A person who values being a leader would be more likely to exhibit leadership behavior.
* Knowledge (Information a person has in a specific work area) Example: An accountant's knowledge of various accounting procedures.
* Skill (is the ability to perform certain mental or physical tasks) Example: Mental competency includes analytical thinking. The ability to establish cause and affect relationship.
The four general competences are:
  • Meaning Competence: Identifying with the purpose of the organization or community and acting from the preferred future in accordance with the values of the organization or community.
  • Relation Competence: Creating and nurturing connections to the stakeholders of the primary tasks.
  • Learning Competence: Creating and looking for situations that make it possible to experiment with the set of solutions that make it possible to solve the primary tasks and reflect on the experience.
  • Change Competence: Acting in new ways when it will promote the purpose of the organization or community and make the preferred future come to life.
Types of competencies
1. Organizational competencies — unique factors that make an organization competitive
2. Job/Role competencies—things an individual must demonstrate to be effective in a job, role, function, task, or duty, an organizational level,or in the entire organization.
3. Personal competencies—aspects of an individual that imply a level of skill, achievement, or output


Types of competencies
MANAGERIAL
Competencies which are considered essential for staff with managerial or supervisory responsibility in any service or program area, including directors and senior posts.
Some managerial competencies could be more relevant for specific occupations, however they are applied horizontally across the Organization, i.e. analysis and decision-making, team leadership, change management, etc.

GENERIC
Competencies which are considered essential for all staff, regardless of their function or level, i.e. communication, program execution, processing tools, linguistic, etc.

TECHNICAL/FUNCTIONAL
Specific competencies which are considered essential to perform any job in the Organization within a defined technical or functional area of work, i.e. environmental management, industrial process sectors, investment management, finance and administration, human resource management, etc.

Levels of Competency
1. Practical competency - An employee's demonstrated ability to perform a set of tasks.
2. Foundational competence - An employee's demonstrated understanding of what and why he / she is doing.
3. Reflexive competence (An employee's ability to integrate actions with the understanding of the action so that he / she learn from those actions and adapts to the changes as and when they are required.
4. Applied competence - An employee's demonstrated ability to perform a set of tasks with understanding and reflexivity.

Application levels of a competency
ADVANCED
Demonstrates high level of understanding of the particular competency to perform fully and independently related tasks.
Frequently demonstrates application that indicates profound level of expertise. Can perform adviser or trainer roles. Work activities are carried out consistently with high quality standards.
PROFICIENT
Demonstrates a sound level of understanding of the particular competency to adequately perform related tasks, practically without guidance. Work activities are performed effectively within quality standards.
KNOWLEDGEABLE
Demonstrates a sufficient understanding of the particular competency to be used in the work place, but requires guidance Tasks or work activities are generally carried out under direction.
COMPETENCY MAPPING
Competency mapping is a process through which one assesses and determines one's strengths as an individual worker and in some cases, as part of an organization. It generally examines two areas: emotional intelligence or emotional quotient (EQ), and strengths of the individual in areas like team structure, leadership, and decision-making. Large organizations frequently employ some form of competency mapping to understand how to most effectively employ the competencies of strengths of workers. They may also use competency mapping to analyze the combination of strengths in different workers to produce the most effective teams and the highest quality work.

The steps involved in competency mapping with an end result of job evaluation include the following:
1) Conduct a job analysis by asking incumbents to complete a position information questionnaire (PIQ). This can be provided for incumbents to complete, or you can conduct one-on-one interviews using the PIQ as a guide. The primary goal is to gather from incumbents what they feel are the key behaviors necessary to perform their respective jobs.
2) Using the results of the job analysis, you are ready to develop a competency based job description. A sample of a competency based job description generated from the PIQ may be analyzed. This can be developed after carefully analyzing the input from the represented group of incumbents and converting it to standard competencies.
3) With a competency based job description, you are on your way to begin mapping the competencies throughout your human resources processes. The competencies of the respective job description become your factors for assessment on the performance evaluation. Using competencies will help guide you to perform more objective evaluations based on displayed or not displayed behaviors.
4) Taking the competency mapping one step further, you can use the results of your evaluation to identify in what competencies individuals need additional development or training. This will help you focus your training needs on the goals of the position and company and help your employees develop toward the ultimate success of the organization.

Behavioral event interview
A behavioral interview is a structured interview that is used to collect information about past behavior. Because past performance is a predictor of future behavior, a behavioral interview attempts to uncover your past performance by asking open-ended questions. Each question helps the interviewer learn about your past performance in a key skill area that is critical to success in the position for which you are interviewing. The interview will be conducted face-to-face whenever possible.

Using the STAR Technique
In a behavioral interview, the interviewer will ask questions about your past experiences. A useful way to prepare for this style of questioning is to use the STAR technique. The STAR technique is a way to frame the answers to each question in an organized manner that will give the interviewer the most information about your past experience. As you prepare to answer each question, consider organizing your response by answering each of the following components of the STAR technique:

What was the Situation in which you were involved?
What was the Task you needed to accomplish?
What Action(s) did you take?
What Results did you achieve?

Repertory grid
The repertory grid is a technique for identifying the ways that a person construes his or her experience. It provides information from which inferences about personality can be made, but it is not a personality test in the conventional sense.

A grid consists of four parts.
1. A Topic: it is about some part of the person's experience
2. A set of Elements, which are examples or instances of the Topic. Any well-defined set of words, phrases, or even brief behavioral vignettes can be used as elements. For example, to see how I construe the purchase of a car, a list of vehicles within my price range could make an excellent set of elements
3. A set of Constructs. These are the basic terms that the client uses to make sense of the elements, and are always expressed as a contrast. Thus the meaning of 'Good' depends on whether you intend to say 'Good versus Poor', as if you were construing a theatrical performance, or 'Good versus Evil', as if you were construing the moral or ontological status of some more fundamental experience.
4. A set of ratings of Elements on Constructs. Each element is positioned between the two extremes of the construct using a 5- or 7-point rating scale system; this is done repeatedly for all the constructs that apply; and thus its meaning to the client is captured, and statistical analysis varying from simple counting, to more complex multivariate analysis of meaning, is made possible.

Step 1
The individual or group begins with a repertory grid, pen or pencil, and five to eight blank cards.
Step 2
Then the elements are written across the top of the grid.
Step 3
After this, the subject(s) write numbers on one side of the cards which correspond with the elements at the top of the grid.
Step 4
The cards are turned face down, shuffled, and then three cards are drawn at random.
Step 5
The subject(s) mark on the grid which three elements were drawn with an "X".  They then decide:  "Out of the three elements chosen, which two seem to have something more in common with each other?"  These two elements are connected with a line.
Step 6
Always on the left side of the grid, the subject(s) will describe what aspect these two elements share.  On the right side, they will express what it is that makes the third element different from the other two.  (If this is too difficult, people are allowed to write something they believe to be the opposite of the left hand construct).
Step 7
Finally, the elements are rated to the constructs.  Each element is rated to the constructs on a scale of one to five, with the left construct as "1" and the right construct as "5".  For example, on a scale of 1 to 5, with "1" being most like a "lesson carefully designed for students needs" and five as "giving students second language activities just to kill the time", we see that the subject(s) rated the element, "students are happy" as more like the left construct, with a rating of "2", the element, "students are active" as like the right construct, with a rating of "5", "students retain L2" as like the left side with a rating of "1", and so on.

One the first row has been rated, the individual or group turn the three cards over, shuffle them, and begin the process all over again.  They may reshuffle in the case of drawing the same three card combination as before.
Repertory grids were an invention of the late George Kelly, a mid-West American engineer turned psychologist/psychotherapist who wrote up his work in the '50s. They consist of a rectangular matrix of ratings of things called "elements" (usually placed in the columns) each rated on adjectival phrases or simple adjectives known as "constructs".
The following is an example, a grid from an (imaginary) forensic psychotherapy patient:

"You to your mother"
"Your mother to you"
"You to your father"
"Your father to you"
"You to your partner"
"Your partner to you"
"You to your victim"
"Your victim to you"
"You to your therapist"
"Your therapist to you"
Domineering
2
3
4
4
5
4
2
4
5
6
Sexually attractive
2
2
3
3
6
4
5
4
4
2
Easily controlled
2
3
5
2
4
6
4
6
5
4
Rejecting
4
4
3
5
6
4
3
2
5
5
Loving
5
6
3
4
6
5
2
4
6
3
Neglecting
2
2
4
4
5
4
4
2
6
5
Sexually intimidating
2
5
3
6
6
3
2
4
2
2
Protective
1
5
1
1
5
5
1
3
2
1
Understanding
4
4
2
4
3
4
4
2
4
2

The elements here are directional relationships:
"Your therapist to you"
i.e. the first element represents the way he thinks he is toward his mother, the second is how he thinks she is toward him.


Critical incident technique
The CIT is a method for getting a subjective report while minimising interference from stereotypical reactions or received opinions. The user is asked to focus on one or more critical incidents which they experienced personally in the field of activity being analysed. A critical incident is defined as one which had an important effect on the final outcome. Critical incidents can only be recognised retrospectively.
CIT analysis uses a method known as Content Analysis in order to summarise the experiences of many users or many experiences of the same user.

The Critical Incident Technique (or CIT) is a set of procedures used for collecting direct observations of human behavior that have critical significance and meet methodically defined criteria. These observations are then kept track of as incidents, which are then used to solve practical problems and develop broad psychological principles. A critical incident can be described as one that makes a significant contribution - either positively or negatively - to an activity or phenomenon. Critical incidents can be gathered in various ways, but typically respondents are asked to tell a story about an experience they have had.
CIT is a flexible method that usually relies on five major areas. The first is determining and reviewing the incident, then fact-finding, which involves collecting the details of the incident from the participants. When all of the facts are collected, the next step is to identify the issues. Afterwards a decision can be made on how to resolve the issues based on various possible solutions. The final and most important aspect is the evaluation, which will determine if the solution that was selected will solve the root cause of the situation and will cause no further problems.

Advantages
  • Flexible method that can be used to improve multi-user systems.
  • Data is collected from the respondent's perspective and in his or her own words.
  • Does not force the respondents into any given framework.
  • Identifies even rare events that might be missed by other methods which only focus on common and everyday events.
  • Useful when problems occur but the cause and severity are not known.
  • Inexpensive and provides rich information.
  • Emphasizes the features that will make a system particularly vulnerable and can bring major benefits (e.g. safety).
  • Can be applied using questionnaires or interviews.
Disadvantages
  • A first problem comes from the type of the reported incidents. The critical incident technique will rely on events being remembered by users and will also require the accurate and truthful reporting of them. Since critical incidents often rely on memory, incidents may be imprecise or may even go unreported.
  • The method has a built-in bias towards incidents that happened recently, since these are easier to recall.
  • It will emphasize only rare events; more common events will be missed.
  • Respondents may not be accustomed to or willing to take the time to tell (or write) a complete story when describing a critical incident.
COMPETENCY ASSESSMENT
Competency assessment involves the measurement of an individual's competencies. Measures include cognitive ability tests, biodata instruments, structured interviews, job knowledge tests, diagnostic and promotion tests, and measures of customer service, and social skills. With the advent of increased agency responsibility for staffing decisions, valid personnel selection assessments are more critical than ever. The Office of Personnel Management's research and development staff are experts in producing selection methods that can be tailored to specific agency needs.

Key Features
  • Selection methods cover the entire spectrum of job-relevant abilities, including reasoning and social skills, and are offered in a variety of formats:
o Multiple-choice tests, either computer-based or paper and pencil
o Structured interviews
o Biodata questionnaires
o Job-knowledge tests
o Social skills inventories
o Executive assessment centers
o Language-learning ability tests
o Physical performance tests
o Professional examinations for managers and executives
  • Complete documentation of development process and validity analysis
  • Nationwide network of test administrators can effectively and efficiently administer tests of OPM design
Why You May Want To Use These Services
  • Increased productivity
  • Enhanced diversity of candidates
Assessment Center Exercises An Assessment Center can be defined as "a variety of testing techniques designed to allow candidates to demonstrate, under standardized conditions, the skills and abilities that are most essential for success in a given job" (Coleman, 1987). The term "assessment center" is really a catch-all term that can consist of some or all of a variety of exercises. Assessment centers usually have some sort of in-basket exercise which contains contents similar to those which are found in the in-basket for the job which is being tested. Other possibilities include oral exercises, counseling simulations, problem analysis exercises, interview simulations, role play exercises, written report/analysis exercises, and leaderless group exercises (Coleman, 1987; Filer, 1979; Joiner, 1984). Assessment centers allow candidates to demonstrate more of their skills through a number of job relevant situations (Joiner, 1984).

360 DEGREE FEEDBACK
In human resources or industrial/organizational psychology, 360-degree feedback, also known as 'multi-rater feedback', 'outsource feedback', or 'outsource assessment', is employee development feedback that comes from all around the employee. "360" refers to the 360 degrees in a circle. The feedback would come from subordinates, peers, and managers in the organizational hierarchy, as well as self-assessment, and in some cases external sources such as customers and suppliers or other interested stakeholders. It may be contrasted with upward feedback, where managers are given feedback by their direct reports, or a traditional performance appraisal, where the employees are most often reviewed only by their manager.
The results from 360-degree feedback are often used by the person receiving the feedback to plan their training and development. The results are also used by some organizations for making promotional or pay decisions, which is sometimes called "360-degree review."

Benefits
  • Individuals get a broader perspective of how they are perceived by others than previously possible.
  • Increased awareness of and relevance of competencies.
  • Increased awareness by senior management that they too have development needs.
  • More reliable feedback to senior managers about their performance.
  • Gaining acceptance of the principle of multiple stakeholders as a measure of performance.
  • Encouraging more open feedback — new insights.
  • Reinforcing the desired competencies of the business.
  • Provided a clearer picture to senior management of individual's real worth (although there tended to be some 'halo' effect syndromes).
  • Clarified to employees critical performance aspects.
  • Opens up feedback and gives people a more rounded view of performance than they had previously.
  • Identifying key development areas for the individual, a department and the organization as a whole.
  • Identifying strengths that can be used to the best advantage of the business.
  • A rounded view of the individual's/ teams/ organization's performance and what the strengths and weaknesses are.
  • Raised the self-awareness of people managers of how they personally impact upon others — positively and negatively.
  • Supporting a climate of continuous improvement.
  • Starting to improve the climate/ morale, as measured through the survey.
  • Focused agenda for development. Forced line managers to discuss development issues.
  • Perception of feedback as more valid and objective, leading to acceptance of results and actions required.
  • Gaps are identified in one's self-perception versus the perception of the manager, peer or direct reports.
  • Customizing the questions to one's organizational competencies.

For competency mapping work sheet :


Competency mapping involves the process by which we determine:
The nature and scope of a specific job role, the skills required, the level of knowledge required, and the behavioral capacities required to apply those skills and knowledge in that role. Often the information/data gathering process involves interviews with individuals experienced in the position as well as observation of the role being performed.  Behavioral competencies are derived from the raw data, and competencies defined, selected, and prioritized.  A great resource to consult is "Competence at Work: Models for Superior Performance" (Lyle Spencer with Signe Spencer) and "The Art and Science of Competency Models" (Anntoinette D. Lucia with Richard Lepsinger) .

Competency Mapping is a process of identify key competencies for an organization and/or a job and incorporating those competencies throughout the various processes (i.e. job evaluation, training, recruitment) of the organization. To ensure we are both on the same page, we would define a competency as a behavior (i.e. communication, leadership) rather than a skill or ability.

The steps involved in competency mapping with an end result of job evaluation include the following:
1) Conduct a job analysis by asking incumbents to complete a position information questionnaire(PIQ). This can be provided for incumbents to complete, or you can conduct one-on-one interviews using the PIQ as a guide. A sample PIQ that we use when conducting this step with our clients was provided to this client. The primary goal is to gather from incumbents what they feel are the key behaviors necessary to perform their respective jobs.
2) Using the results of the job analysis, you are ready to develop a competency based job description. A sample of a competency based job description generated from the PIQ was provided to this client. This was developed after carefully analyzing the input from the represented group of incumbents and converting it to standard competencies.
3) With a competency based job description, you are on your way to begin mapping the competencies throughout your human resources processes. The competencies of the respective job description become your factors for assessment on the performance evaluation. Using competencies will help guide you to perform more objective evaluations based on displayed or not displayed behaviors.
4) Taking the competency mapping one step further, you can use the results of your evaluation to identify in what competencies individuals need additional development or training. This will help you focus your training needs on the goals of the position and company and help your employees develop toward the ultimate success of the organization.

Implementing competency mapping process  (View Comments)
Sonam Bhatia
Posted On Friday, October 23, 2009 at 03:44:27 PM

Human competence is the most important element which leads to the success of any business. The organisation has to make a “buy or make choice.”  It is not possible to buy all the talent externally; rather organisations need to develop talent internally by ensuring that an employee holding a particular job position is equipped with the right kind of skills at a right time and cost. It is due to this reason that competency mapping has gained so much relevance in the present scenario.

To understand the meaning of Competency Mapping we need to understand the meaning of competency and competence.

Competency - It refers to the desired level of attitude, knowledge and skills required to do a job in the best possible manner.

Competence – It refers to the actual level of knowledge, skills and attitude possessed by the employee holding a particular job position.

Competency mapping is the process of finding out the difference between the desired level of competency required by a particular job position and actual level of competency possessed by the employee holding that job position. The process of competency mapping can be used in recruitment and selection, training and development, performance appraisal, succession planning, coaching and various other areas of HR.

Following are the steps to be followed to carry out the competency mapping process:

Identify the positions to be studied:
The first step in competency mapping is to identify the job positions to be studied and while doing competency mapping we need to keep in mind that it is done for job positions and not for persons holding job position.

Job analysis: The next step is to conduct the job analysis of the selected job position through observation, questionnaire, interview method, diary method, log record, critical incident method or with the help of panel of experts.

Prepare job description and job specification to identify the KRA’ s and KPA’s: Based on the information taken through the job analysis, prepare competency based job description and job specification and also identify the KRA’s and KPA’s for each job position.

Identify the required competencies: Based on identifying the KRA’s and the KPA’s for each job position identify 6-7 most crucial competencies required to do a job.

Preparing a competency dictionary: Once the competencies are identified the next step is to prepare a competency dictionary. For this, the competency has to be defined first and then using the behaviorally anchored rating scales the competencies need to be classified into 3-level or 5-level rating scale.

Preparing a competency matrix: Once the dictionary is prepared and the classification is done for each competency the next step is to prepare competency matrix clearly showing the level of competency required for each job position against each competency. The level required for each job position may be decided either by a brainstorming session with the HR and the management or through 360 degree feedback depending upon the suitability of the organisation.

Measuring the gaps: Once the matrix is designed the next step is to check the deviation between the required level of competency and the actual level of competency possessed by the employee holding a particular job position. The ratings may be given either by the brainstorming session or through 360 degree feedback depending upon the suitability of organisation.

Thus, these are the steps of competency mapping process and once the gaps are found in the performance training can be given to employees to fill the gap; it can be used for performance appraisal. Competency mapping can also be used for coaching and succession planning, and finally if HR knows exactly the right kind of skills for a particular job position it can acquire as well as make just the right kind of talent.
The need for competency mapping  (View Comments)
Sheetal Srivastava
Posted On Monday, July 27, 2009 at 12:41:33 PM



The economic downturn has made companies sit up and recognise the need to have the best quality manpower working with them if they are to tide over the financial crisis looking large over the industry. This is where competency mapping has risen high up in the priority list for many organisations. Let’s find out


Finding the right fit for the right job is a matter of concern for most organisations especially in today’s economic crisis. As meeting an individual's career aspirations are concerned, once the organisation gives an employee the perspective of what is required from him/her to reach a particular position, it drives them to develop the competencies for the same.

Competencies enable individuals to identify and articulate what they offer -regardless of the job. Competency mapping is a process of identifying key competencies for a particular position in an organisation, and then using it for job-evaluation, recruitment, training and development, performance management, succession planning, etc. Introduction of competency mapping has also involved introducing skill appraisals in performance appraisals.

Need of the hour

“The slowing economy around the world has put new and increased pressure on an organisation’s capability to get more out of the available resource they have, and this often translates into pressure on the individual employees. That is where it is important to correlate performance result with competencies. It is therefore imperative to define a set of core competencies which corresponds the organisation’s key market differentiator,” says Gyanendra Acharya, manager - human resources, Hughes Systique Corporation.

The current economic downturn has created a situation for companies to scale down various overhead costs to meet their growth requirements. “Competency modeling identifies the precise set of competencies and proficiency levels needed for every role in the organisation. This system helps identify specific areas of training and maps employee growth to strategic business needs. During a difficult economic situation, it becomes particularly important for organisations to sustain their competitive edge in the industry by investing in learning and development programs that will empower employees to build on their strategic career objectives,” notes Narendra Raje, director - learning and development, Unisys.

Competency mapping – An important HR tool

Companies have long realised the importance of competency mapping as an important HR function. This is especially relevant in this recessionary environment where human capital is one of the most important assets of an organisation and needs to be nurtured. According to Ajay Trehan, founder, CEO, AuthBridge “There is always a need to have the best quality manpower. More and more companies are using competency mapping tools to screen and hire people with specific competencies. There might be a need for a person with excellent writing skills or an excellent creative mind. When individuals must seek new jobs, knowing one’s competencies can give one a competitive edge in the market.”

Professional Aptitude Council, a global talent mapping organisation, through its assessment tests for competency mapping helps companies understand their employees better. PAC has a set of modules used to help organisations assess their existing talent pool. These tests assess a person on the basis of Aptitude, Domain Skills, Communication Skills and Personality and Psychometric fit. "This involves making crucial decisions as to place which employee in which project, identify core competency area of employees etc. These tools that PAC uses help organisations plan their training requirements in the long run," notes Naveen Manjunath, managing director (India) Professional Aptitude Council.

Unisys India has a comprehensive career management framework that helps employees map their growth paths, lateral or vertical.  Each role has a defined set of competencies aligned to it. “Employees are expected to first acquire the competencies defined for the current role and then focus on the competencies for a growth role before they are considered eligible for movement. Unisys University facilitates the mapping of specific learning activities for each competency required for a role in the organization and has over 4000 training programs, both e-learning and instructor-led to help bridge any gaps in employee competencies,” adds Raje.

Adding further to this he says, “Unisys India has a robust and transparent Internal Job Posting (IJP) process to enable employees to get a complete picture of the opportunities available within the company. With this information, employees are better equipped to make informed career decisions and equip themselves with the knowledge and skills they require to move up the career ladder.”

CBay Systems has the advantage of employees delivering and exceeding requisite performance levels since the former has mapped out competencies that are required to perform specific roles. “New hires are pegged against these that are required for the role before being hired to ensure they fit as per their deliverables. Existing employees are periodically reviewed with the help of assessment tools and based on the gap analysis we provide them necessary training and development to hone the requisite competency. The action plans for the competency development outcome based on such assessments are finalised and the entire initiative is institutionalised,” confirms Sanjay Shanmugaum, vice president - human resources, CBay Systems.

Competency mapping not only helps know your competencies but also your weak areas which can be worked upon. Besides increasing employee morale and enhancing productivity, it induces fresh thinking, fosters innovation and thereby aims to provide an enriching job experience.

CM PDF
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Competency Mapping UNIT 8 COMPETENCY MAPPING

Objectives
After completion of the unit, you should be able to:
l understand the concept of job analysis;
l explain the competency approach to job analysis;
l describe the meaning of competency mapping and various methods involved
in it; and
l appreciate the benefits of competency mapping.

Structure
8.1 Introduction
8.2 Competency Approach to Job Analysis
8.3 Uses of Competency Approach in an Organisation
8.4 Benefits of the Competency Approach
8.5 Competency Mapping
8.6 Methods of Competency Mapping
8.7 Summary
8.8 Self Assessment Questions
8.9 Further Readings

8.1 INTRODUCTION
Job analysis refers to the process of examining a job to identify its component parts
and circumstances in which it is performed. The critical concern for you as a job
analyst should be to treat jobs as units of organisation. It acts as a tool which provides
the information base for a wide range of organisational and managerial functions. Job
analysis consists of two functions such as Job Description and Job Specification,
which are closely related to each other. Job description is a broad statement of the
purpose, duties and responsibilities of a job and job specification is a broad statement
which specifies about the job holder, i.e., his/her qualification, experience required etc.
The present unit discusses the competency approach to job analysis and the concept of
competency mapping.
8.2 COMPETENCY APPROACH TO JOB ANALYSIS
A skill is a task or activity required for competency on the job. Competency in a skill
requires knowledge, experience, attitude, and feedback. Performance assessment
criteria clearly define the acceptable level of competency for each skill required to
perform the job. The individual’s level of competency in each skill is measured against
a performance standard established by the organization. These competency skills are
grouped according to a major function of the occupation, and are presented in a twodimensional
chart. Each skill has its own set of “learning outcomes”, which must be
mastered before a competency in the particular skill is acknowledged.
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The competency based job analysis involves the following steps:
a) Identification of major job functions;
b) Identification of skills performed within each of the major job functions;
c) Generation of several drafts to be reviewed by employers and employees and
modified to accurately reflect the skills performed on the job;
d) Development of an occupational analysis chart. The chart is a two-dimensional
spreadsheet chart displaying the major job functions and skills; and
e) Identification of performance standards for each skill using a competency-based
rating scale which describes various levels of performance.

8.3 USES OF COMPETENCY APPROACH IN AN
ORGANISATION
Competency approach is a foundation upon which to build a variety of human
resource development initiatives. This adaptable, flexible, and scalable tool has been
used for the following benefits to the organization:
a) provides a systematic approach to planning training
b) customizes training delivery to the individual or organization
c) evaluates suitability of training programs to promote job competence
d) provides employees with a detailed job description
e) develops job advertisements
f) helps in personnel selection
g) assists in performance appraisals
h) targets training to skills that require development
i) gives credit for prior knowledge and experience
j) focuses on performance improvement
k) promotes ongoing employee performance development
l) identifies employee readiness for promotion
m) guides career development of employees
n) develops modular training curriculum that can be clustered as needed
o) develops learning programmes

8.4 BENEFITS OF THE COMPETENCY APPROACH
There are different approaches to competency analysis.While some competency
studies take months to complete and result in vague statements that have little
relevance to people in the organization but if done well they provide the following
benefits to the organizations:
a) Increased productivity;
b) Improved work performance;
c) Training that is focused on organizational objectives;
d) Employees know up front what is expected of them;
e) Employees are empowered to become partners in their own performance
development; and
f) The approach builds trust between employees and managers
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One of the strong points of this approach is that it requires interaction between the Competency Mapping
employer and the employee. The job analysis is a catalyst to meaningful discussion of
job performance because the employer and employee have a common understanding of
expectations. This is due to the explicit nature of the competency statements
pertaining to the job. The fact that the employee conducts a self-appraisal of
performance and the employer must confirm this assessment requires a counseling
type of interaction to take place. The growth plan requires input from the employer
and the employee for its development and follow-up.
8.5 COMPETENCY MAPPING
Competency approach to job depends on competency mapping. Competency Mapping
is a process to identify key competencies for an organization and/or a job and
incorporating those competencies throughout the various processes (i.e. job
evaluation, training, recruitment) of the organization. A competency is defined as a
behavior (i.e. communication, leadership) rather than a skill or ability.
The steps involved in competency mapping are presented below:
a) Conduct a job analysis by asking incumbents to complete a position information
questionnaire(PIQ). This can be provided for incumbents to complete, or used as
a basis for conducting one-on-one interviews using the PIQ as a guide. The
primary goal is to gather from incumbents what they feel are the key behaviors
necessary to perform their respective jobs.
b) Using the results of the job analysis, a competency based job description
is developed. It is developed after carefully analyzing the input from
the represented group of incumbents and converting it to standard
competencies.
c) With a competency based job description, mapping the competencies can be
done. The competencies of the respective job description become factors for
assessment on the performance evaluation. Using competencies will help to
perform more objective evaluations based on displayed or not displayed
behaviors.
d) Taking the competency mapping one step further, one can use the results of one’s
evaluation to identify in what competencies individuals need additional
development or training. This will help in focusing on training needs required to
achieve the goals of the position and company and help the employees develop
toward the ultimate success of the organization.
Activity A
Prepare a Position Information Questionnaire for two jobs you are familiar with and
derive the outcome.
...............................................................................................................................
...............................................................................................................................
...............................................................................................................................
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...............................................................................................................................
...............................................................................................................................
...............................................................................................................................
.
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Performance Management
and Potential Assessment 8.6 METHODS OF COMPETENCY MAPPING
It is not easy to identify all the competencies required to fulfill the job requirements.
However, a number of methods and approaches have been developed and successfully
tried out. These methods have helped managers to a large extent, to identify and
reinforce and/or develop these competencies both for the growth of the individual and
the growth of the organization. In the following section, some major approaches of
competency mapping have been presented.
1) Assessment Centre
“Assessment Centre” is a mechanism to identify the potential for growth. It is a
procedure (not location) that uses a variety of techniques to evaluate employees for
manpower purpose and decisions. It was initiated by American Telephone and
Telegraph Company in 1960 for line personnel being considered for promotion to
supervisory positions. An essential feature of the assessment center is the use of
situational test to observe specific job behavior. Since it is with reference to a job,
elements related to the job are simulated through a variety of tests. The assessors
observe the behavior and make independent evaluation of what they have observed,
which results in identifying strengths and weaknesses of the attributes being studied.
It is, however, worth remembering that there is a large body of academic research
which suggests that the assessment centre is probably one of the most valid predictors
of performance in a job and, if correctly structured, is probably one of the fairest and
most objective means of gathering information upon which a selection decision can be
based. From the candidate’s perspective it is important to be natural and to be oneself
when faced with an assessment centre, remembering always that you can only be
assessed on what you have done and what the assessors can observe.
The International Personnel Management Association (IPMA) has identified the
following elements, essential for a process to be considered as assessment center:
a) A job analysis of relevant behavior to determine attributes skills, etc. for
effective job performance and what should be evaluated by assessment center.
b) Techniques used must be validated to assess the dimensions of skills and
abilities.
c) Multiple assessment techniques must be used.
d) Assessment techniques must include job related simulations.
e) Multiple assessors must be used for each assessed.
f) Assessors must be thoroughly trained.
g) Behavioral observations by assessors must be classified into some meaningful
and relevant categories of attributes, skills and abilities, etc.
h) Systematic procedures should be used to record observations.
i) Assessors must prepare a report.
j) All information thus generated must be integrated either by discussion or
application of statistical techniques.
Data thus generated can become extremely useful in identifying employees with
potential for growth. Following are some of the benefits of the assessment center:
a) It helps in identifying early the supervisory/ managerial potential and gives
sufficient lead time for training before the person occupies the new position.
b) It helps in identifying the training and development needs.
c) Assessors who are generally senior managers in the organization find the training
for assessor as a relevant experience to know their organization a little better.
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d) The assessment center exercise provides an opportunity for the organization to Competency Mapping
review its HRM policies.
Assessment Centre is a complex process and requires investment in time. It should
safeguard itself from misunderstandings and deviations in its implementation. For this,
the following concerns should be ensured:
a) Assessment Centre for diagnosis is often converted as Assessment Centre for
prediction of long range potential.
b) The assessors’ judgment may reflect the perception of reality and not the reality
itself.
c) One is not sure if the benefits outweigh the cost.
Assessment Centre comprises a number of exercises or simulations which have been
designed to replicate the tasks and demands of the job. These exercises or simulations
will have been designed in such a way that candidates can undertake them both singly
and together and they will be observed by assessors while they are doing the exercises.
The main types of exercises are presented below. Most organizations use a
combination of them to assess the strengths, weaknesses and potential of employees.
a) Group Discussions: In these, candidates are brought together as a committee or
project team with one or a number of items to make a recommendation on. Candidates
may be assigned specific roles to play in the group or it may be structured in such a
way that all the candidates have the same basic information. Group discussion allows
them to exchange information and ideas and gives them the experience of working in a
team. In the work place, discussions enable management to draw on the ideas and
expertise of staff, and to acknowledge the staff as valued members of a team.
Some advantages of group discussion are:
l Ideas can be generated.
l Ideas can be shared.
l Ideas can be ‘tried out’.
l Ideas can be responded to by others.
l When the dynamics are right, groups provide a supportive and nurturing
environment for academic and professional endeavour.
l Group discussion skills have many professional applications.
l Working in groups is fun!
A useful strategy for developing an effective group discussion is to identify task and
maintenance roles that members can take up. Following roles, and the dialogue that
might accompany them in a group discussion have been identified.
1) Positive Task Roles: These roles help in reaching the goals more effectively:
l Initiator: Recommends novel ideas about the problem at hand, new ways to
approach the problem, or possible solutions not yet considered.
l Information seeker: Emphasises “getting the facts” by calling for
background information from others.
l Information giver: Provides data for forming decisions, including facts that
derive from expertise.
l Opinion seeker: Asks for more qualitative types of data, such as attitudes,
values, and feelings.
l Opinion giver: Provides opinions, values, and feelings.
l Clarifier: Gives additional information- examples, rephrasing, applications
about points being made by others.
l Summariser: Provides a secretarial function.
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and Potential Assessment
2) Positive Maintenance Roles : These become particularly important as the
discussion develops and opposing points of view begin to emerge:
l Social Supporter: Rewards others through agreement, warmth , and praise.
l Harmonizer: Mediates conflicts among group members.
l Tension Reliever: Informally points out the positive and negative aspects of
the group’s dynamics and calls for change, if necessary.
l Energiser: Stimulates the group to continue working when the discussion
flags.
l Compromiser: Shifts her/his own position on an issue in order to reduce
conflict in the group.
l Gatekeeper: Smoothes communication by setting up procedures and
ensuring equal participation from members.
During an effective group discussion each participant may take up a number of task
and maintenance roles to keep the discussion moving productively.
In addition, there are a number of negative roles which are often taken up in group
discussion. They should be avoided during group discussions. The discussion group
may adopt the ground rule that negative role behaviour will be censured by members
of the group. Described below are some of the negative roles to be avoided:
l Disgruntled non-participant: someone who does not contribute and whose
presence inhibits the participation of other group members.
l Attacker: someone who acts aggressively by expressing disapproval of
other members and their contributions to the discussion.
l Dominator: someone who takes control of the discussion by talking too
much, interrupting other members, or behaving in a patronising way.
l Clown: someone who ‘shows off’, refuses to take the discussion seriously,
or disrupts it with inappropriate humour.

b) In Tray: This type of exercise is normally undertaken by candidates individually.
The materials comprise a bundle of correspondence and the candidate is placed
in the role of somebody, generally, which assumed a new position or replaced
their predecessor at short notice and has been asked to deal with their
accumulated correspondence. Generally the only evidence that the assessors have
to work with is the annotations which the candidates have made on the articles of
mail. It is important when undertaking such an exercise to make sure that the
items are not just dealt with, but are clearly marked on the items any thoughts
that candidates have about them or any other actions that they would wish to
undertake.

c) Interview Simulations/Role Plays: In these exercises candidates meet
individually with a role player or resource person. Their brief is either to gather
information to form a view and make a decision, or alternatively, to engage in
discussion with the resource person to come to a resolution on an aspect or issue
of dispute. Typically, candidates will be allowed 15 -30 minutes to prepare for
such a meeting and will be given a short, general brief on the objective of the
meeting. Although the assessment is made mainly on the conduct of the meeting
itself, consideration are also be given to preparatory notes.
d) Case Studies / Analysis Exercises: In this type of exercise the candidate is
presented with the task of making a decision about a particular business case.
They are provided with a large amount of factual information which is generally
ambiguous and, in some cases, contradictory. Candidates generally work
independently on such an exercise and their recommendation or decision is
usually to be communicated in the form of a brief written report and/or a
1 1
presentation made to the assessors. As with the other exercises it is important Competency Mapping
with this kind of exercise to ensure that their thought processes are clearly
articulated and available for the scrutiny of the assessors. Of paramount
importance, if the brief requires a decision to be made, ensure that a decision is
made and articulated.
2) Critical Incidents Technique
It is difficult to define critical incident except to say that it can contribute to the
growth and decay of a system. Perhaps one way to understand the concept would be to
examine what it does. Despite numerous variations in procedures for gathering and
analyzing critical incidents researchers and practitioners agree the critical incidents
technique can be described as a set of procedures for systematically identifying
behaviours that contribute to success or failure of individuals or organisations in
specific situations. First of all, a list of good and bad on the job behaviour is prepared
for each job. A few judges are asked to rate how good and how bad is good and bad
behaviour, respectively. Based on these ratings a check-list of good and bad behaviour
is prepared.
The next task is to train supervisors in taking notes on critical incidents or outstanding
examples of success or failure of the subordinates in meeting the job requirements.
The incidents are immediately noted down by the supervisor as he observes them. Very
often, the employee concerned is also involved in discussions with his supervisor
before the incidents are recorded, particularly when an unfavourable incident is being
recorded, thus facilitating the employee to come out with his side of the story.
The objective of immediately recording the critical incidents is to improve the
supervisor’s ability as an observer and also to reduce the common tendency to rely on
recall and hence attendant distortions in the incidents. Thus, a balance-sheet for each
employee is generated which can be used at the end of the year to see how well the
employee has performed. Besides being objective a definite advantage of this
technique is that it identifies areas where counseling may be useful.
In real world of task performance, users are perhaps in the best position to recognise
critical incidents caused by usability problems and design flaws in the user interface.
Critical incident identification is arguably the single most important kind of
information associated with task performance in usability -oriented context.
Following are the criteria for a successful use of critical incident technique:
a) Data are centred around real critical incidents that occur during a task
performance.
b) Tasks are performed by real users.
c) Users are located in their normal working environment.
d) Data are captured in normal task situations, not contrived laboratory settings.
e) Users self report their own critical incidents after they have happened.
f) No direct interaction takes place between user and evaluator during the
description of the incident(s).
g) Quality data can be captured at low cost to the user.
Critical Incidents Technique is useful for obtaining in-depth data about a particular
role or set of tasks. It is extremely useful to obtain detailed feedback on a design
option. It involves the following three steps:
Step 1:Gathering facts: The methodology usually employed through an open-ended
questionnaire, gathering retrospective data. The events should have happened fairly
recently: the longer the time period between the events and their gathering, the greater
the danger that the users may reply with imagined stereotypical responses. Interviews
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can also be used, but these must be handled with extreme care not to bias the user.
There are two kinds of approaches to gather information:
1) Unstructured approach: where the individual is asked to write down two good
things and two bad things that happened when one was carrying out an activity.
2) Moderate structured approach: where the individual is asked to respond to
following questions relating to what happened when he/she was carrying out an
activity.
1) What lead up to the situation?
2) What was done that was especially effective or non- effective?
3) What was the result( outcome)?

Step 2: Content analysis: Second step consists of identifying the contents or themes
represented by the clusters of incidents and conducting “retranslation” exercises
during which the analyst or other respondents sort the incidents into content
dimensions or categories. These steps help to identify incidents that are judged to
represent dimensions of the behaviour being considered. This can be done using a
simple spreadsheet. Every item is entered as a separate incident to start with, and then
each of the incidents is compiled into categories. Category membership is marked as
identical , quite similar and could be similar. This continues until each item is assigned
to a category on at least a “quite similar” basis.Each category is then given a name
and the number of the responses in the category are counted. These are in turn
converted into percentages (of total number of responses) and a report is formulated.

Step 3: Creating feedback: It is important to consider that both positive and negative
feedback be provided. The poor features should be arranged in order of frequency,
using the number of responses per category. Same should be done with the good
features. At this point it is necessary to go back to the software and examine the
circumstances that led up to each category of critical incident. Identify what aspect of
the interface was responsible for the incident. Sometimes one finds that there is not
one, but several aspects of an interaction that lead to a critical incident; it is their
conjunction together that makes it critical and it would be an error to focus on one
salient aspect .
Some of the advantages of critical incident technique are presented below:
a) Some of the human errors that are unconsciously committed can be traced and
rectified by these methods. For example, a case study on pilots obtained detailed
factual information about pilot error experiences in reading and interpreting
aircraft instruments from people not trained in the critical incident technique (i.e.,
eyewitness or the pilot who made the error)
b) Users with no background in software engineering or human computer
interaction, and with the barest minimum of training in critical incident
identification, can identify, report, and rate the severity level of their own critical
incidents. This result is important because successful use of the reported critical
incident method depends on the ability of typical users to recognise and report
critical incidents effectively.
Some of the disadvantages of critical incidents method are presented below:
a) It focuses on critical incidents therefore routine incidents will not be reported. It
is therefore poor as a tool for routine task analysis.
b) Respondents may still reply with stereotypes, not actual events. Using more
structure in the form improves this but not always.
c) Success of the user reported critical incident method depends on the ability of
typical end users to recognise and report critical incidents effectively, but there is
no reason to believe that all users have this ability naturally.

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3) Interview Techniques Competency Mapping
Almost every organisation uses an interview in some shape or form, as part of
competency mapping. Enormous amounts of research have been conducted into
interviews and numerous books have been written on the subject. There are, however,
a few general guidelines, the observation of which should aid the use of an interview
for competency mapping.
The interview consists of interaction between interviewer and applicant. If handled
properly, it can be a powerful technique in achieving accurate information and getting
access to material otherwise unavailable. If the interview is not handled carefully, it
can be a source of bias, restricting or distorting the flow of communication.
Since the interview is one of the most commonly used personal contact methods, great
care has to be taken before, during and after the interview. Following steps are
suggested:
a) Before the actual interviews begins, the critical areas in which questions will be
asked must be identified for judging ability and skills. It is advisable to write
down these critical areas, define them with examples, and form a scale to rate
responses. If there is more than one interviewer, some practice and mock
interviews will help calibrate variations in individual interviewers’ ratings.
b) The second step is to scrutinize the information provided to identify skills,
incidents and experiences in the career of the candidate, which may answer
questions raised around the critical areas. This procedure will make interviews
less removed from reality and the applicant will be more comfortable because the
discussion will focus on his experiences.
c) An interview is a face-to-face situation. The applicant is “on guard” and careful
to present the best face possible. At the same time he is tense, nervous and
possibly frightened. Therefore, during the interview, tact and sensitivity can be
very useful. The interviewer can get a better response if he creates a sense of
ease and informality and hence uncover clues to the interviewee’s motivation,
attitudes, feelings, temperament, etc., which are otherwise difficult to
comprehend.
d) The fundamental step is establishing “rapport”, putting the interviewee at ease;
conveying the impression that the interview is a conversation between two
friends, and not a confrontation of employer and employee. One way to achieve
this is by initially asking questions not directly related to the job, that is, chatting
casually about the weather, journey and so on.
e) Once the interviewee is put at ease the interviewer starts asking questions, or
seeking information related to the job. Here again it is extremely important to
lead up to complex questions gradually. Asking a difficult, complex question in
the beginning can affect subsequent interaction, particularly if the interviewee is
not able to answer the question. Thus it is advisable for the pattern to follow the
simple-to-complex sequence.
f) Showing surprise or disapproval of speech, clothes, or answers to questions can
also inhibit the candidate. The interviewee is over-sensitive to such reactions.
Hence, an effort to try and understand the interviewee’s point of view and
orientation can go a long way in getting to know the applicant.
g) Leading questions should be avoided because they give the impression that the
interviewer is seeking certain kinds of answers. This may create a conflict in the
interviewee, if he has strong views on the subject. Nor should the interviewer
allow the interview to get out of hand. He should be alert and check the
interviewee if he tries to lead the discussion in areas where he feels extremely
competent, if it is likely to stray from relevant areas.
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h) The interviewer should be prepared with precise questions, and not take too
much time in framing them.
Once this phase is over, the interviewers should discuss the interviewee, identify areas
of agreement and disagreement, and make a tentative decision about the candidate. It
will be helpful if, in addition to rating the applicant, interviewers made short notes on
their impression of candidates’ behavior responses; which can then be discussed later.
If the interview is to continue for many days, an evaluation of the day’s work, content
of questions and general pattern of response should be made for possible mid-course
correction.
In addition, a large number of methods have been developed to measure and map
competencies. Most of them are of recent origin and are designed to identify those
skills, attitudes and knowledge that are suited most for specific jobs. Some of these
techniques are briefly presented below:
Activity B
Assume that you are conducting interview for the post of “Marketing Executive” of a
company. Describe how you will perform this job by considering the guidelines
provided in the above section.
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4) Questionnaires
Questionnaires are written lists of questions that users fill out questionnaire and
return. You begin by formulating questions about your product based on the type of
information you want to know. The questionnaire sources below provide more
information on designing effective questions. This technique can be used at any stage
of development, depending on the questions that are asked in the questionnaire. Often,
questionnaires are used after products are shipped to assess customer satisfaction with
the product. Such questionnaires often identify usability issues that should have been
caught in-house before the product was released to the market.

a) Common Metric Questionnaire (CMQ): They examine some of the competencies
to work performance and have five sections: Background, Contacts with People,
Decision Making, Physical and Mechanical Activities, and Work Setting.
The background section asks 41 general questions about work requirements such as
travel, seasonality, and license requirements. The Contacts with People section asks
62 questions targeting level of supervision, degree of internal and external contacts,
and meeting requirements. The 80 Decision Making items in the CMQ focus on
relevant occupational knowledge and skill, language and sensory requirements, and
managerial and business decision making. The Physical and Mechanical Activities
section contains 53 items about physical activities and equipment, machinery, and
tools. Work Setting contains 47 items that focus on environmental conditions and
other job characteristics. The CMQ is a relatively new instrument.

b) Functional Job Analysis: The most recent version of Functional Job Analysis uses
seven scales to describe what workers do in jobs. These are:Things, Data, People,
Worker Instructions, Reasoning, Maths, and Language.

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Each scale has several levels that are anchored with specific behavioral statements and Competency Mapping
illustrative tasks and are used to collect job information.

c) Multipurpose Occupational System Analysis Inventory (MOSAIC): In this
method each job analysis inventory collects data from the office of personnel
management system through a variety of descriptors. Two major descriptors in each
questionnaire are tasks and competencies. Tasks are rated on importance and
competencies are rated on several scales including importance and requirements for
performing the task. This is mostly used for US government jobs.

d) Occupational Analysis Inventory: It contains 617 “work elements.” designed to
yield more specific job information while still capturing work requirements for
virtually all occupations. The major categories of items are five-fold: Information
Received, Mental Activities, Work Behavior, Work Goals, and Work Context.
Respondents rate each job element on one of four rating scales: part-of-job, extent,
applicability, or a special scale designed for the element. Afterwards , the matching is
done between competencies and work requirements.

e) Position Analysis Questionnaire (PAQ): It is a structured job analysis instrument
to measure job characteristics and relate them to human characteristics. It consists of
195 job elements that represent in a comprehensive manner the domain of human
behavior involved in work activities. These items fall into following five categories:
a) Information input (where and how the worker gets information),
b) Mental processes (reasoning and other processes that workers use),
c) Work output (physical activities and tools used on the job),
d) Relationships with other persons, and
e) Job context (the physical and social contexts of work).

f) Work Profiling System(WPS): It is designed to help employers accomplish human
resource functions. The competency approach is designed to yield reports targeted
toward various human resource functions such as individual development planning,
employee selection, and job description. There are three versions of the WPS tied to
types of occupations: managerial, service, and technical occupations. It contains a
structured questionaire which measures ability and personality attributes.

Activity C
Prepare a questionnaire to analyse a particular job with which you are familiar with.
Refer back to the types of questionnaires discussed in the section while structuring
your questions.
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5) Psychometric Tests
Many organizations use some form of psychometric assessment as a part of their
selection process. For some people this is a prospect about which there is a natural
and understandable wariness of the unknown.

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A psychometric test is a standardized objective measure of a sample of behavior. It is
standardized because the procedure of administering the test, the environment in which
the test is taken, and the method of calculating individual scores are uniformly
applied. It is objective because a good test measures the individual differences in an
unbiased scientific method without the interference of human factors. Most of these
tests are time bound and have a correct answer. A person’s score is calculated on the
basis of correct answers. Most tests could be classified in two broad categories:
a) Aptitude Tests: They refer to the potentiality that a person has to profit from
training. It predicts how well a person would be able to perform after training and not
what he has done in the past. They are developed to identify individuals with special
inclinations in given abilities. Hence they cover more concrete, clearly defined or
practical abilities like mechanical aptitude, clinical aptitude and artistic aptitude etc.
b) Achievement Tests: These tests measure the level of proficiency that a person has
been able to achieve. They measure what a person has done. Most of these tests
measure such things as language usage, arithmetic computation and reasoning etc.

8.7 SUMMARY
An effective manager is one who is able to assign jobs to the correct personnel, which
requires perfect job analysis. Job analysis is also useful to make decisions relating to
organisational planning and design, recruitment and selection of personnel, their
training, appraisal and development and other managerial functions. For all these to
happen smoothly there is a requirement of competency approach to job analysis.

8.8 SELF ASSESSMENT QUESTIONS
1) Discuss the concept of “Competency Mapping”.
2) Describe the roles that are necessary in group discussion citing suitable
examples.
3) Write short notes on:
a) Assessment Centre
b) Psychometric Tests
c) Interview Techniques
8.9 FURTHER READINGS
Flippo, E.B.(1994) Principles of Personnel Management. New Delhi : Tata McGraw
Hill.
Saiyadain, M.S.(2003) Human Resources Management .New Delhi : Tata McGraw
Hill.
Saiyadain, M.S.(2003) Organisational Behaviour .New Delhi : Tata McGraw Hill.
Sanghi, S.(2004) The Handbook of Competency Mapping. New Delhi: Sage
Publications.